Energizando a Equidade
Energizando a Equidade is an educational and institutional project focused on equity in STEM and renewable energy. The project involved the development of a visual identity and communication system designed to support educational content, public engagement and outreach initiatives.
ROLE
PROBLEM
Educational and social impact projects often struggle to communicate complex topics in an accessible and engaging way. The challenge was to create a visual system capable of supporting educational content while remaining inclusive, adaptable and clear across different communication channels.
DESIGN FOCUS
Inclusive visual identity
Educational communication
Digital & print materials
Scalable communication system
Designing for Education and Access
The project began with an understanding of the social and educational context in which Energizando a Equidade operates. Content needed to address topics related to STEM and renewable energy while remaining approachable to diverse audiences.
The visual language was developed to support clarity, inclusivity and recognition, helping translate technical subjects into accessible communication without oversimplifying their importance.
Building the Communication System
A flexible visual system was created to support different types of content and formats, from educational posts and presentations to printed materials and event communication. Consistent use of colour, typography and layout principles ensured coherence while allowing adaptation to specific contexts.
The system was designed to grow alongside the project, enabling new content and initiatives to be incorporated without losing visual consistency or clarity.
Outcome
The result is a cohesive and adaptable communication system that supports educational outreach and social engagement. The project demonstrates my approach to visual identity and digital design within institutional and social impact contexts, balancing clarity, flexibility and purpose.
